our blog
the 1000 perfect fans: find them with ‘Lead magnets’
Put your content into the hands of that small group that will love it, will share it, and...might even opt in with their email address. they are your ambassadors.
How to create blogs like your users depend on them
“Face it. Blogging is a crowded, challenging field. Stand out by creating content with unique value for a specific audience. To do that, you have to know your readers…”
Do you?
POSTS THAT CONVERT: guide to campaign-based blogging
Choosing your posts by instinct? At random? That's hit and miss blogging, and mostly, when it comes to your users and Google, probably miss.
Google’s mobile website deadline: all about mobile-first indexing
A drastic change is coming in how Google ranks your website..... It’s at the very least, a wake-up call for your mobile site design.
the 10 unbreakable rules for mobile website design
The users’ experience of your website on a phone often gets far too little of your attention. That’s not good.
surviving google’s freshness test
When you launched, your content was cool, sparkling new. Of course, that was a while ago…