For years, most content creators have accepted the oft-published “fact” that visitors to your website have the attention span of a goldfish: said to be 8 seconds or so. Problem: there is just no evidence for this.

Read time: 4 minutes 10 seconds.

Put your content into the hands of that small group that will love it, will share it, and...might even opt in with their email address. they are your ambassadors.