Increasingly, Google has valued user-friendliness on your website. Now the search giant will begin to measure that user experience. Unpack the new Page Experience benchmarks.

For years, most content creators have accepted the oft-published “fact” that visitors to your website have the attention span of a goldfish: said to be 8 seconds or so. Problem: there is just no evidence for this.

Read time: 4 minutes 10 seconds.

When you launched, your content was cool, sparkling new. Of course, that was a while ago…