The online world has drastically changed. We are all forced to take our websites to another level. Ready?

Today, internet usage has become extremely volatile. Way higher for some businesses (think media or finance), plunging for many others (think travel). Whichever it is for you, your website content strategy will need to step it up in a major way. Whether you’re seeing much more competition or much less, it’s time to take a long hard look at our websites

We say this with empathy and without hype: your website needs to get better, or it won’t survive. 

Wait, turn more website visitors into leads in this environment? Leads into sales? Although tougher than maybe ever before it’s doable. Absolutely. A stream of compelling, research-driven content is the key. 

It’s a challenge and not easy.  But one thing is for sure, what you say and how you say it...GREAT CONTENT…matters. 

In this, our first blog post, we look at:

The need for content

Research-driven, user-centered design and content

Researching users’ needs

Really? Another project? Now?

We can help

With our markets changed so dramatically, all of us in the digital marketing world face a newly pressing need for more engaging, ever-changing website content. 

See our post Can You Pass the Freshness Test for a look at how Google places high value on websites with ever-fresh new content.

And yet the traditional methods and costs of acquiring new online customers, already up 50% over five years according to research firm Profitwell, is spiking much farther upward. 1  

Ecommerce platform BigCommerce offers one important answer: it found in a study that 60% of e-retailers pinpointed content creation as the best way to bring down customer acquisition costs.2 The potential is there: companies with blogs, for example, get 67% more leads than those that don't. 3

Content takes dozens of forms, from blogs, infographics, video stories, email sales copy, social media-friendly posts, landing page copy, printed material like postcards and brochures, and much more.

But how to deliver, consistently, the valuable content that your users need? And not the generic posts, and articles, and website look, and stock photos that are so very common. For that your need more than an outsourced 10-cents-per-word resource. Feed your website, but don’t feed it junk food!

And how to deliver it on a website that is a pleasure to use, not a brain twister?  

In short, the job is to deliver content that always, without fail, starts with the user. It starts by discovering what your clients are really seeking, what we call research-driven content.  It sees the world, and your brand, through users‘ eyes.

At Hungry Monster, we don’t guess about this.  We research, person-to-person, as well as with analytics data.  We do the work. 

At Hungry Monster, we use the powerful tools and processes with roots in the field of user experience design. We create content and design for you, our clients. We test it. Keep what works, discard what doesn’t. Rinse and repeat. 

A research phase looks like this:

We ask, speaking to users directly whenever possible:

• We use tools, interviewing techniques, and apps to draw insights

• We use the standards known as user experience heuristics 

• We rely on your hard-won experience with your clients

• We draw insights from search engine optimization (SEO) analysis

• We rely on the skills of our user experience specialists

We do not guess.

Once you have a bead on what your users are really looking for, then your brand story can be told in a living, exciting way. And, since this is the Internet, it’s got to be created in a way that Google and other search engines will notice and surface. 

We get it. It’s an effort, a big one, and maybe you wonder about another big initiative right now. You have a business to run.

Is there time to pour work into your website content and online presence?

Is now the time to bring a brick and mortar business to your customers’ screens? 

We won’t mince words: it better be. 

People still need your services or products. But their world has changed and we have no choice but to pivot, to change along with our market, to create that irresistible website full of amazing content. 

The payoff can be the striking, unique, conversion-making site you have always known you needed. That’s one stupendous silver cloud.

The Hungry Monster Content Marketplace, launching right now as I write, aims to help. We offer content and design, customized for your business, by a creative group with decades of experience.

We deliver quality, the kind of written and visual experience that engenders trust and makes for a lasting customer relationship.

Our name, Hungry Monster; OK, it’s a little tongue-in-cheek. But we think it accurately, and sympathetically, describes the way websites and social media incessantly crave more content. Quality content. If you are on your company’s web team, you know what we’re talking about. If you’re not, ask those folks. 

The solution is to Feed Your Website, and we can help you do it. 

If you’re looking for top quality, user-centered content, for a website that works hardest to deliver leads and customers, consider Hungry Monster. True, while affordable, we’re not the least expensive; rest assured you’ll find our quality well worth it.  

Talk to us.  

1 Content marketing and customer acquisition cost. 

2 Big Commerce

3 Hubspot: Customer Acquisition Study